Marketing

email newsletter

30 Tips for Creating Successful E-Newsletters

Follow these tips for developing, marketing and maintaining a successful email newsletter. Set goals to reach a specific number of subscribers for the first month, year, etc. Choose a niche whose needs you are prepared to meet. Swap lists with others who teach on similar subjects only with permission. Offer free gifts that will grow …

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Forget Mass Mailings and Get Customers to Bring You Customers

Customer recruitment has always been a big challenge for retailers even before the internet came along.  It is one thing to have a loyal community of customers who bring you business regularly week after week.  But no retailer can rest on that community for two important reasons.  The first reason is that you have to …

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